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Thought-leadership articles, case studies, and insights from our work across various sectors. Stay informed and inspired by the latest in communication strategy.


The Ultimate 7-Step Guide to Shooting Professional Videos on Your Phone (Android & iPhone)
Stop scrolling! Your phone is a professional camera—you just need the right settings. Learn the 7 essential steps to transform shaky, dark clips into high-quality, engaging videos that drive organic social media growth. This guide covers the best mobile video settings (4K vs. 1080p), crucial lighting and audio gear (tripods, lav mics), and pro composition tricks (Rule of Thirds) for both Android and iPhone users. Start shooting like a pro today!

Rajesh Malik
Oct 176 min read
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Storyboarding: The Unsung Hero of Production
Don't film blind—plan with purpose Are you a marketing manager or business owner planning a video and wondering if you can skip the 'drawing' part?  The script is written, the voice-over is ready, so why spend valuable time on sketches? The truth is, storyboarding is not a luxury—it is the single most powerful tool  for safeguarding your budget, streamlining production, and guaranteeing your final video hits its target. In the fast-paced world of video production, wasted time

Rajesh Malik
Oct 144 min read
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From Concept to Creation: Writing an Impactful Video Brief
In today’s digital age, videos have become a cornerstone of corporate communication, offering a dynamic medium to engage audiences. However, the path to a compelling video begins with a well-crafted brief. A video brief acts as a roadmap, guiding the entire production process toward a shared vision. Here’s how to create an effective brief for your video project: Firstly, one must define the objectives.  You can start by outlining the primary goals of the video. Whether it's t
Tshetsho Wangdi
Jan 10, 20243 min read
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